NOWU, France Televisions’ environmental media, is accelerating its sobriety with the Greenspector solution, to go further in the eco-design of its media. After a first work on the evaluation and the reduction of the environmental impact during the creation of the NOWU media, the Digital Direction of France Televisions now wishes to go to a new step in the collaboration with Greenspector. Initially, the Greenspector solution will be deployed and managed by the NOWU team.
December 1, 2022 in Paris
A first stage of collaboration between France Télévisions and Greenspector
NOWU’s goal is to be able to assess and reduce its impact during the usage phase. Greenspector had already assisted the project team with its partner EcoAct to conduct this assessment, train the teams in best practices and identify recommendations.
A new step: France Televisions decides to integrate the Greenspector solution into NOWU’s digital creation process
NOWU and France Televisions decided to acquire a solution to help teams manage their eco-design process. The continuous assessment tool is present at all stages of the project’s design and development. After a study and a competition of the solutions on the market, France Televisions chose the Greenspector solution for a first deployment on the NOWU media.
What were the main reasons for choosing Greenspector for NOWU and for France Télévisions in general?
“Greenspector has the advantage of being able to address different technologies in its digital services (Web and mobile), to perform a physical measurement on real devices without prior installation and closer to the reality of the service uses. It is also a player recognized for its expertise and solutions, the French leader for over 12 years with whom we have already worked. We are also considering deploying this solution beyond the NOWU media”.
France Télévisions reaffirms its ambition to develop an eco-responsible media.
Through this first project, France Télévisions intends to become a benchmark for the eco-responsibility of digital services in the media field.
What is NOWU’s goal in this new partnership?
“With NOWU, our ambition is to be a benchmark eco-friendly media brand in Europe. In order to be in perfect harmony with our editorial positioning and our values, we want to show a new approach to the group’s digital services. As a public service player, it seems essential to us to position ourselves as a pioneer of responsible digital, concerned about the carbon footprint of its digital activities.” Gautier CURTIL, Director of the NOWU offering
Greenspector is positioning itself as a key player in the eco-design of digital services through its analysis and measurement solutions. Through this new collaboration with the France Televisions Group, Greenspector illustrates the growing expectations of organizations towards eco-design. In this way, digital sobriety measurement approaches enable them to take action and reduce their impacts. This is especially true for massively used digital services such as media.
“We are delighted to continue our collaboration with the NOWU teams and to be able to give them the ability to manage this process in total autonomy via our expert solutions. For Greenspector, this is a great first step and we are proud to support a great project that promotes ecological values for youth. It is also a great opportunity to deploy our solutions more widely and thus help the France Televisions Group in the decarbonization of its digital activities.” Thierry LEBOUCQ, president of Greenspector.
NOWU is France Télévisions’ environmental media, to be launched in the fall of 2021. It is a service media that offers the young generation of 15-35 year olds concrete solutions and tools to take part in the fight against global warming and environmental issues. With an optimistic and guilt-free tone, NOWU’s content focuses on three main areas: MOVE, GET INFORMED, and GET INSPIRED.
About France Télévisions
France Télévisions is the leading French audiovisual group in terms of audience (29.1% audience share in the 4+ age group in 2021) and includes :
1 france.tv video platform and a full range of themed digital offerings (news, youth, sports, culture, education, overseas)
4 national television channels: France 2, France 3, France 4/Culturebox, France 5
1 global continuous news medium on all media: France info
2 networks: 24 regional antennas in metropolitan France (France 3) and 9 global TV/radio/web media in overseas (les 1ère)
France Televisions occupies a preponderant place in the French audiovisual landscape: 4 out of 5 French people watch France Televisions every week, on all screens. France Télévisions in pictures, it’s here | More information : francetelevisions.fr
Greenspector is a French pioneer in digital responsibility since 2010. Its technological innovations are made available to professionals via SaaS software tools and expert services. They enable the control and reduction of the environmental impact of mobile and web digital services and more broadly of any connected object. The innovation of the solution lies in a measurement that automatically reproduces user paths on real remote devices without prior installation. The solution is certified by the Solar Impulse label.
L’Oréal is partnering with STATION F and the HEC Paris Incubator to create an accelerator for start-ups in the world’s largest start-up campus.
The L’Oréal Beauty Tech Atelier represents, among others, 67 startups accelerated since 2018, 55% international startups and 30% of structures with impactful solutions.
“We are delighted and very proud to join the BeautyTech accelerator programme. For Greenspector, it’s the continuation of work already done to support the L’Oréal Group’s Digital teams in measuring and reducing the environmental impact of the Group’s digital web, mobile and IoT services. It is also an opportunity to structure and strengthen our project within the framework of the HEC Paris Incubator. A real opportunity for the scalability of our project. Thank you! and … GO GREEN!” says Thierry LEBOUCQ, President of Greenspector.
We are also proud to see the growing commitment to societal and environmental issues. The programme is far from just us in the Tech4Good category.
In 2020, we published a study on digital sobriety requirements in public procurement. With the publication this summer of the decree n° 2022-1084 of July 29, 2022, we thought it would be a good idea to take stock of the sites of cities and communities. This decree concerns municipalities and communities of more than 50,000 inhabitants, requiring them to develop a responsible digital strategy focusing in particular on reducing the environmental footprint of digital. We therefore remeasured the sites of the 29 cities and 17 metropolises already discussed in order to compare the results obtained. The measurements here only concern the first page of each site. Ideally, a larger sample of pages should be taken into account, or even compared on the basis of a user path common to all these sites. However, this approach already allows us to establish points of comparison and to identify some good practices.
The Ecoscore as defined by Greenspector allows a good overview of each site. We will therefore start by looking at its evolution between the initial measurements and the re-measurements.
In most cases, there is an improvement (even slight) in the EcoScore. The cities of Brest, Grenoble, Nice, Orleans and Strasbourg stand out with a very strong increase. For some cities, the trend is downward.
While Nancy had the best EcoScore (74), Rennes takes the lead with an EcoScore of 80. However, it can be estimated that it would be important for each city to obtain an EcoScore of at least 50/100, which is still not the case for some.
Estimating the environmental impacts of different sites is another good basis for comparison.
We note here that the trend is globally upward for the measured sites with sometimes a strong difference between the initial measurement and the remeasurement. The case of the Saint-Etienne metropolis illustrates this very well.
Further analysis of selected sites
This site appears very light. The images, even if they are rather numerous, are light but should be lazy-loaded (load them only when they are displayed). The use of a variable font would limit the requests. The carousel on the home page does not bring much. The fact that it is in autoplay may lead to overconsumption in addition to potentially causing accessibility problems. The Accessibility page would be more relevant if it stated the compliance with the RGAA (Référentiel Général d’Amélioration de l’Accessibilité) and presented the multi-year accessibility plan for the site. The few animations, even if they are not intrusive, seem superfluous and can lead to overconsumption.
Following the remeasurement, the site of the metropolis of Montpellier is the least well placed. Leaving the site open, we quickly observe more than 300 HTTP requests for more than 30 MB of transferred data. Even after the site is loaded, the requests continue to accumulate.
The homepage is particularly heavy, especially in terms of content: lots of images, autoplay carousels, lots of third-party services.
If quick gains are possible through technical optimization, in-depth work is required, particularly through a more sober approach to design.
We have calculated the average of these data. On the general level we notice that the average ecoscore is 50, the energy consumed is 5,65 mAh, the percentage of CPU used is 2,16, the data exchanged is 6,25 MB, the RAM used is 704 MB, the number of requests is 103. Concerning the environmental impact we can observe that the carbon impact is 0,51 gEqCO2, the water footprint is 0,070 Liters and the soil footprint is 0,68 m2.
By distinguishing the measurements from the remeasurements here are the averages that we obtain:
Impact Carbon (gEqCO2)
Empreinte Eau (Litres)
Empreinte sol (m2)
Moyennes des remesures
Moyennes des mesures initiales
Here again, we start by looking at the EcoScore of the sites of the cities in the sample.
Even more than for the metropolises, the trend for the EcoScore is clearly upward.
In addition to the site of the city of Rennes (already discussed in the context of metropolises), the sites of the cities of Le Havre, Lille and especially Strasbourg have improved significantly. It is also the site of the city of Rennes that presents the best EcoScore. We note in passing the interesting choice of having the same site for the city and the metropolis. As for the lowest EcoScore, it goes to the site of the city of Tours. Now let’s look at the environmental footprint of these sites.
The overall trend is downward, which is a very good thing.
Further analysis of selected sites
Even if this site has evolved well since the first measurements, there are still areas of improvement to explore.
Many HTTP requests, several MB of data exchanged and some 404 errors among the resources to recover.
We note here in passing the interest of having an HTML 404 page as light as possible because this is often what the server will return if it does not find what is requested. Note that it is possible to modify this via the server configuration in order to send a simple message instead. The best thing is of course to make sure that you don’t go looking for elements that cannot be found.
The homepage is very busy, with an auto-scrolling carousel and many images and content. Il serait avantageux d’utiliser une font variable et d’éviter de charger toutes les icônes de FontAwesome. Some images, weighing several hundred kb, should be optimized.
In a rather classical way, there are many images here, some of which should be optimized.
However, at first glance, the home page does not seem so busy. It is therefore necessary to dig a little to better understand what makes the site so heavy. We find about ten queries for fonts and we note in passing Google fonts (which can, let’s remember, cause concern with respect to the RGPD).
Several requests also seem to correspond to video. But most of the requests come from JS and CSS files. A closer look at the domains of origin of the requests reveals one of the explanations for the weight of the site. A closer look at the domains of origin of the requests reveals one of the explanations for the weight of the site.
This firework is provided by the RequestMap tool developed by Simon Hearne (already mentioned during the analysis of requests from an Android application). If we don’t have the details, we can see that there are many requests and that most of them come from other domains. The Domains tab of Webpagetest allows us to learn a little more:
This is only an excerpt but it shows several interesting elements:
Most of the requests (in terms of numbers but also in terms of weight) come from other domains Most requests came from mobiledition.com Mobiledition.com proposes to those whose site is not responsive to generate a version of their site specially thought for a display on mobile. The intention is not bad but the approach is rather aberrant from the point of view of ecodesign. Indeed, this overlay will exist on top of the original site and will be automatically refreshed at each update of the site. Nearly 10 years after the appearance of the notion of responsive design, it would be important that all sites can adapt to different devices or even that they are thought mobile-first (first for mobile and then extend to other media). Or even offline-first in order to be able to cope more easily with degraded connections. In summary, it would be important to rethink the site in order to limit as much as possible the use of third party services to make it less impactful.
Measurement results for the cities’ websites
https://metropole.rennes.fr/ - remesure
http://www.lemans.fr/ - remesure
https://www.lille.fr/ - remesure
http://www.bordeaux.fr/ - remesure
https://www.lemans.fr/ - remesure
https://www.reims.fr/ - remesure
https://clermont-ferrand.fr/ - remesure
https://www.amiens.fr/ - remesure
https://www.lehavre.fr/ - remesure
https://www.aixenprovence.fr/ - remesure
http://nice.fr/ - remesure
https://www.paris.fr/ - remesure
https://www.lyon.fr/ - remesure
https://metropole.nantes.fr/ - remesure
https://www.saintdenis.re/ - remesure
https://www.toulouse.fr/ - remesure
https://www.nimes.fr/ - remesure
https://www.villeurbanne.fr/ - remesure
http://www.angers.fr/ - remesure
https://toulon.fr/ - remesure
https://www.brest.fr/ - remesure
https://www.montpellier.fr/ - remesure
https://www.marseille.fr/ - remesure
https://www.annecy.fr/ - remesure
https://www.mairie-perpignan.fr - remesure
https://www.strasbourg.eu/ - remesure
https://www.dijon.fr/ - remesure
https://www.grenoble.fr/ - remesure
https://www.limoges.fr/fr - remesure
https://www.tours.fr/ - remesure
We have calculated the average of these data. On the general level we notice that the average ecoscore is 49, the energy consumed is 5,57 mAh, the percentage of CPU used is 2,22, the data exchanged is 6,36 MB, the RAM used is 689 MB, the number of requests is 99. Concerning the environmental impact we can observe that the carbon impact is 0,50 gEqCO2, the water footprint is 0,069 Liters and the soil footprint is 0,668 m2. By dissociating the measurements from the remeasurements here are the averages that we obtain:
Impact Carbon (gEqCO2)
Empreinte Eau (Litres)
Empreinte sol (m2)
Moyennes des remesures
Moyennes des mesures initiales
The initial measurements were conducted on a Samsung Galaxy S7 smartphone running Android 8.
The remeasurements were performed on a Samsung Galaxy S9 smartphone running Android 10. The measurements were performed through our Greenspector Benchmark Runner tool, which allows automated tests.
Detail of the scenarios :
Loading the application
Reading the website in foreground
Reading the page with scroll
Inactivity of the website in background
Each measurement is the average of 3 homogeneous measurements (with a low standard deviation). The consumptions measured on the smartphone connected to a wifi network can be different when the smartphone is connected to a wired network. For each iteration, the cache is cleared beforehand.
Discover how Greenspector evaluates the environmental impact of digital services.