Catch us at the SNCF Village at Viva Technology on June 17 and 18, 2022

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Greenspector will be present for the fourth time at the Viva Technology 2022 event on June 15 and 16, within the SNCF Village. We are proud to have been selected by SNCF, one of the event’s partners.

With more than 26,000 participants in person, 114,000 online, 8,000 startups and 149 countries represented, Viva Technology is the unmissable digital innovation event for startups and investors. The Orange Lab is part of the event’s DNA. It is a place of exchange, innovation and meetings between industries and startups.

After the 2018 edition, an opportunity for us is to present our digital services sobriety solution and its benefits in terms of performance, user experience, and reduction of environmental impact. We will also present our Digital Sobriety Certificate. The Digital Sobriety Certificate allows you to verify, evaluate and certify the sobriety of your applications and websites.

The SNCF conference program in collaboration with Greenspector:

  • Reducing the digital carbon footprint – Saturday, June 18 at 10:15 a.m.
    Speakers: Mellie LAROQUE and Thomas CORVAISIER
    – The SNCF Connect teams worked with Greenspector to measure and reduce the CO2 emissions of one of the leading e-commerce sites in France. They will present their approach and the results obtained.
  • Cosmo or an eco-responsible project thought out from start to finish – Friday, June 17 at 9:30 a.m.
    Speakers: Laurent JUVÉ and Thomas CORVAISIER
    – COSMO (COntrôle et Service en MOBILité) is the tool for boarding at the station and for control and regularization on board. It consists of mobile devices (smartphone, mPOS and printer) and several Android applications. Throughout the project, its managers sought to integrate the principles of eco-design. A look back at a great use case: from purchasing to responsible software development.

Thomas CORVAISIER, CEO of Greenspector “We are delighted with this invitation to Vivatech. It will be an opportunity to highlight the collaborations between SNCF and Greenspector for a more responsible digital. For several years, we have been supporting SNCF Voyageurs (application and on-board control equipment), SNCF Réseau (business applications and terminals for field agents), CRM Services (websites and mobile applications), and more recently SNCF Connect&Tech in the overhaul of the well-known application. The SNCF is committed to more responsible digital technology, and we are proud to help it along this path.”

Meet us on-site at booth D09-035, from Friday 17 to Saturday 18 June. We will answer all your questions. Contact us now to schedule an appointment. Are you a partner of the event and want to assess the environmental footprint of your digital service? Contact us.

What is the environmental footprint of the ten most-visited m-commerce sites and applications in France?

Reading Time: 7 minutes

Introduction

The e-commerce market in France is experiencing very significant growth. E-commerce sales have increased from 57 billion in 2014 to 112.2 billion euros in 2021. The health crisis is partly responsible for this increase. It has considerably increased online shopping and created habits among the French. Among these sales, those on mobile have experienced impressive growth. They increased by 13% in 2021. Nearly one in two French people (48%) now make purchases via their phones. One in three French people (34%) buys via their phone at least once a month.

Shopping cart abandonment accounts for $18 billion in lost sales every year. Mobile abandonment rates are higher (97%) than desktop abandonment rates (between 70 and 75%). The reasons are multiple: the price, the shipping costs, the speed of delivery, the discounts available, but also the loading time of the site (Source). M-commerce sites and applications, therefore, have every interest in demonstrating performance and digital sobriety.

What about the ten most visited e-commerce sites and applications in France? What are the most frugal sites and applications on which to do your e-shopping in complete sobriety?

Choice of sites and applications

To determine which sites and applications to study, we relied on the ranking of e-commerce sites and applications produced by Médiamétrie and the Fevad (Federation of e-commerce and distance selling). These are the most popular sites and applications in France in the 2nd quarter of 2021.

This study’s distinguishing feature is that it is based on a common scenario that goes from the search and consultation of a product to the consultation of the basket before payment. Thus, we can be as close as possible to the real uses of Internet users and mobile users.

Ranking of the environmental footprint of the ten most popular e-commerce sites in France

The three least impacting sites are Leclerc, Cdiscount et eBay. 

The three most impactful sites are Amazon, Carrefour et Veepee. 

We observe more than 2.7 times more impact between the least impacting site (Leclerc) and the most impacting site (Amazon) in this ranking.

The average carbon impact of these ten websites is 0.92 gEqCO2 for an average duration of the scenario of 1 minute and 54 seconds, i.e. the equivalent of 8 meters travelled in a light vehicle.

Projection of carbon impacts over one month

It is estimated that 55% of global e-commerce traffic is done on mobile devices, compared with 39% on PCs and 6% on tablets (Source).

If we project the carbon impact of these ten e-commerce sites for an average of 37.41 million visits per month lasting 5 minutes and 54 seconds, this impact would be 439.6 tonnes of CO2eq per month (87.5 tonnes on mobile, 341.0 tonnes on PC and 11.1 tonnes on tablet). It is the equivalent of 98 times the circumference of the Earth travelled by light vehicle.

Regarding the best website in this ranking (Leclerc) for 9.99 million visits/month with an average duration of 3 minutes, this impact would be 37.0 tonnes of CO2eq per month (5.9 tonnes on mobile, 30 .3 tons on PC and 0.8 tons on a tablet). It is the equivalent of 8 times the circumference of the Earth travelled by light vehicle.

For the worst website in this ranking (Amazon) with 164,32 million monthly visits and an average duration of 8 minutes, the carbon impact would be 2639.4 tonnes of CO2eq (588.1 tonnes on mobile, 1978.4 tons on PC and 72.9 tons on tablet). It is the equivalent of 588 times the circumference of the Earth travelled by light vehicle.

The Leclerc website stands out especially in terms of the stages of research, viewing a product and viewing the basket. Indeed, this site consumes little energy on these phases compared to its competitors. Only essential information is present on this search page (name of products, price, availability). When viewing the product sheet, customers have the option of adding the item quickly to their basket, and drop-down menus are provided for additional information. Also, this site exchanges the least amount of data to complete the scenario.

 On the search page of a product, many good practices are applied. There are few network exchanges with 12 HTTP requests and a single CSS file. The images are lazy-loaded.

The Amazon website gets its poor ranking mainly from the research and viewing stages of a product. Indeed, this site consumes a lot of energy during these phases, and exchanges a lot of data. There are 9.10 MB of data exchanged for the research phase (compared to 1.03 MB for Leclerc), and 5.58 MB of data exchanged for the product sheet (compared to 0.18 MB for Leclerc). When searching, a lot of information appears (indication “Suggestions”, “Sponsored”, “Amazon Choice” or “No. 1 in sales”, product name, rating, number of reviews, price, reduction, date of delivery). An autoplay advertising video even appears in the middle of the products. When viewing the product, a lot of information also appears (offers, delivery dates in case of free or accelerated delivery, product details, products frequently purchased together…). In addition, the customer is obliged to scroll before being able to access and click on the “Add to cart” button.

Going into more detail on the product search page, there are a lot of network exchanges with 109 HTTP requests and 9 CSS files. The deferred loading (lazy-loading) of images is not applied, which implies a loading of images not visible on the screen. This practice should be avoided because the user will not necessarily scroll to these images.

Ranking of the environmental footprint of the then most popular m-commerce apps in France

The three least impacting apps are eBay, Leclerc et Carrefour. 

The three most impactful apps are Amazon, AliExpress et ManoMano.

We observe more than 2.8 times more impact between the least impacting app (eBay) and the most impactful app (Amazon) in this ranking.

The average carbon impact of these 10 applications is 0.69 gEqCO2 for an average duration of the scenario of 2 minutes and 1 second, i.e. the equivalent of 6 meters travelled in a light vehicle.

The eBay application takes its first place in the phases of launching the application and viewing the basket. Indeed, during these phases, this application consumes little energy. In addition, it exchanges little data over the entire duration of the scenario (only 0.53 MB).

Amazon once again finds itself in last place in the ranking, far behind its competitors. This result can again be explained by the research and visualization phases of the product, where this application consumes much more energy than the others. In terms of data exchanged, we observe 8.22 MB for research (compared to 0.23 MB for eBay) and 2.6 MB for the product sheet (compared to 0.13 MB for eBay).

Conclusion

Whether for the most visited websites or m-commerce applications in France, we see an impact almost three times greater between the soberest platform and the most impactful one.

It shows that by managing the information visible on the screen, the loading of images, the consumption of scripts and the data exchanged during the scenario differently, it is possible to reduce the environmental impact of a website and a mobile app.

As an e-shopper using his mobile, it is better to go through applications than websites. Indeed, websites have an average impact of 39% more on the scenario studied. Only AliExpress has a higher consumption on the app than on the website. However, applications have an effect on their download and updates. They are therefore to be preferred only in the event of regular orders.

In terms of digital sobriety, nothing will equal buying food products at the market and other products from local traders, of course!

Results

Ranking of the 10 most popular websites in France

WebsitesURLEnergy consumption (mAh)Exchanged Data (Mo)Carbon Impact (gEqCO2)Water footprint (Litres)Surface footprint (cm²)Scenario duration (seconds)
Leclerc e.leclerc 11,57 2,59 0,61 0,10 1,29 102.72
Cdiscount cdiscount.com 13,49 2,62 0,69 0,13 1,50 108.03
eBay ebay.fr 14,00 3,96 0,78 0,14 1,58 122.24
Leroy Merlin leroymerlin.fr 15,47 3,15 0,80 0,14 1,72 112.67
AliExpress fr.aliexpress.com 14,84 3,89 0,80 0,13 1,67 114.46
ManoMano manomano.fr 13,60 6,30 0,87 0,14 1,56 107.33
Fnac fnac.com 16,88 4,20 0,90 0,15 1,90 118.37
Veepee veepee.fr 14,50 8,19 1,00 0,16 1,68 114.95
Carrefour carrefour.fr 20,25 4,14 1,04 0,19 2,25 118.8
Amazon amazon.fr 19,04 18,06 1,68 0,24 2,29 123.84

Ranking of the 10 most popular apps in France

Applications Version Energy consumption (mAh)Exchanged Data (Mo)Carbon Impact (gEqCO2)Water footprint (Litres)Surface footprint (m²)Scenario duration (seconds)
eBay 6.51.0.2 11,69 0,53 0,51 0,09 1,27 119,73
Carrefour 14.4.3 11,67 0,57 0,52 0,10 1,29 108,64
LeclercDrive 15.2.0 11,97 0,45 0,52 0,10 1,30 128,01
Leroy Merlin 7.12.3 12,95 0,51 0,55 0,11 1,41 115,84
Cdiscount 1.43.0-twa 13,81 0,04 0,58 0,11 1,49 115,44
Fnac 5.2.7 12,78 1,14 0,59 0,11 1,41 128,84
Veepee 5.24.2 12,17 2,32 0,63 0,11 1,35 114,47
ManoMano 1.15.2 15,48 0,26 0,65 0,12 1,69 124,59
AliExpress 8.44.0 17,55 2,33 0,84 0,17 1,94 123,71
Amazon Shopping 24.6.0.100 19,74 12,86 1,46 0,22 2,31 126,03

For each site and each application, measured on a Samsung Galaxy Note 8 (Android 9), the measurements were carried out using scripts using the GDSL (Greenspector Domain-Specific Language) language. This language makes it possible to automate actions to be carried out on a telephone. The measurements were taken between March 29 and April 1, 2022.

Detail of the scenario common to the 20 measures:
-Launch of the site or application
-30 second pause on the homepage
-Search for a product using the search bar, then view the products on offer
-Selection of a product, then visualization of its characteristics (details, opinions, etc.)
-Adding the product to the cart
-30 second pause on the shopping cart page

Each measurement is the average of 5 homogeneous measurements (with a low standard deviation). The consumption measured on the given smartphone according to a wifi type network may be different on a laptop PC with a wired network for example. For each of the iterations on the websites, the cache is first emptied.

On the projection side of the footprint, the parameters taken into account to carry out these classifications are:

Viewing Ratio: 100% Smartphone
Viewing ratio: 100% France
Server location: 100% World

Find out how Greenspector assesses the environmental footprint of a digital service.

ChangeNOW 2022: Digital Sobriety Ranking of Partner Websites

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On the occasion of the ChangeNOW 2022 event, taking place from May 19 to 21 at the Grand Palais Éphémère in Paris, Greenspector measured the environmental footprint of the websites of the partners of the event.

Ranking of the environmental footprint of partners

The average carbon impact over one minute of navigation by these 98 partners is 0.50 gEqCO2, or the equivalent of 4.5 meters travelled in a light vehicle. Only 31 websites are above this average, which indicates a good trend. The soberest website in this ranking (the ADEME site, 0.2 gEqCO2) has 8.1 times less impact than the least sober site (heforshe, 1.62 gEqCO2).

The average power consumption (mAh) is 5.23 mAh, and an average of 8.36 MB of exchanged data. The average of web requests is 78.

RankingNameURLsEcoscoreCarbon Impact (gEqCO2)Energy Consumption (mAh)Exchanged data (Mo)RequestsWater Footprint (Liters)Surface footprint (m²)
1ademehttps://www.ademe.fr/760.23.630.63270.040.41
2ashokahttps://www.ashoka.org/fr-fr660.233.840.95330.040.44
3bsrhttps://www.bsr.org/fr/710.233.61.26400.040.42
4goodtechlabhttps://goodtechlab.io/560.243.090.04770.040.38
5makeFRhttps://make.org/FR700.243.793.28130.040.42
6microsofthttps://www.microsoft.com/560.244.051.08310.040.46
7sustainableventureshttps://www.sustainableventures.co.uk/710.244.141.41300.040.47
8ubuntuhttps://www.ubuntu-fr.org/700.243.582.61260.040.41
9maifhttps://www.maif.fr/690.253.911.54380.040.45
10parisandcohttps://www.parisandco.paris/730.253.582.68320.040.41
11franceinvesthttps://www.franceinvest.eu/660.263.960.82560.040.46
12toniichttps://toniic.com/670.273.891.12560.040.46
13pour un reveil ecologiquehttps://pour-un-reveil-ecologique.org/fr/510.284.222.39400.040.49
14usbeketricaenhttps://usbeketrica.com/en560.285.121.84210.050.57
15grandpalaishttps://www.grandpalais.fr/en710.283.630.92750.040.44
16mjashhttps://www.mjash.fr/710.284.121.08600.040.48
17greentech.earthhttps://www.greentech.earth/570.33.913.49480.040.46
18saint-gobainhttps://www.saint-gobain.com/en610.33.732.25700.040.45
19evpahttps://evpa.eu.com/510.314.232.63580.050.5
20capgeminihttps://www.capgemini.com/670.313.81.97740.050.46
21whocareschronicleshttps://www.whocareschronicles.com/550.314.14.1400.050.47
22changemakerxchangehttps://changemakerxchange.org/360.325.851.82290.060.66
23climateseedhttps://climateseed.com/fr640.323.854.02540.050.45
24halcyonhousehttps://www.halcyonhouse.org/690.323.695.37370.040.43
25fresqueduclimathttps://fresqueduclimat.org/510.3341.55950.050.49
26jokkolabshttps://jokkolabs.net/560.334.042.39790.050.49
27socialnesthttps://socialnest.org/470.334.532.76580.050.53
28leparisienhttps://www.leparisien.fr/530.334.562.17690.050.54
29Moët Hennessyhttps://www.lvmh.com/houses/wines-spirits/600.344.182.02850.050.51
30cleantechopenhttps://www.cleantechopen.org/490.354.394.56490.050.51
31unhcrhttps://www.unhcr.org/260.354.362.72770.050.52
32Bnpparibashttps://group.bnpparibas/en/600.364.282.1950.050.52
33swen-cphttps://www.swen-cp.fr/460.363.954.11770.050.48
34yunusandyouthhttps://yunusandyouth.com/400.364.332.58870.050.52
35lfca.earthhttps://lfca.earth/ALL_fr/570.374.362.97880.050.53
36bcorporationhttps://www.bcorporation.net/en-us/510.375.172.47710.060.61
37unwomenenhttps://www.unwomen.org/en490.374.255.29590.050.5
38bmw-foundationenhttps://bmw-foundation.org/en/470.394.645.38570.050.54
39financefortomorrowhttps://financefortomorrow.com/410.395.293.24690.060.62
40cdp.netenhttps://www.cdp.net/en520.394.765.77510.060.55
41inwinkhttps://www.inwink.com/fr/340.394.993.31770.060.59
42unescohttps://fr.unesco.org/450.44.34.57900.060.52
43rockstarthttps://rockstart.com/350.45.83.74550.060.67
44cartierwomensinitiativehttps://www.cartierwomensinitiative.com/420.45.853.38580.060.67
45mirovahttps://www.mirova.com/fr360.45.871.92840.060.69
46fastforward2030http://fastforward2030.com/420.414.827.56370.060.56
47solarimpulsehttps://solarimpulse.com/480.415.423.33830.060.64
48bridgeforbillionshttps://www.bridgeforbillions.org/50.415.842.6770.060.68
49CNNhttps://edition.cnn.com/440.425.254.13800.060.62
50makesensehttps://makesense.org/490.424.357.31600.060.52
51bcghttps://www.bcg.com/480.424.594.74920.060.56
52kairos-societyhttps://www.kairos-society.eu/370.424.513.441090.060.56
53springwisehttps://www.springwise.com/580.433.937.36810.050.48
54acumenhttps://acumen.org/390.444.943.511090.060.6
55gsgiihttps://gsgii.org/400.444.773.61180.060.59
56gecinahttps://www.gecina.fr/en630.454.099.01600.060.49
57impactfrancehttps://www.impactfrance.eco/360.457.034.47440.070.8
58orangehttps://www.orange.com/fr510.454.592.941400.060.58
59arrowhttps://www.arrow.com/360.465.992.641090.070.72
60socialenterprisehttps://www.socialenterprise.org.uk/280.465.18.69470.060.59
61aiglehttps://www.aigle.com/fr/fr380.475.388.48490.060.63
62kickstarthttps://kickstart.org/410.493.9810.04780.060.49
63paperontherockshttps://paperontherocks.com/430.494.5210.36600.060.54
643dexperiencelabhttps://3dexperiencelab.3ds.com/en/520.54.249.51860.060.52
65citeohttps://www.citeo.com/380.56.874.47820.080.8
66eibenindexhttps://www.eib.org/en/index.htm470.55.384.791230.070.66
67respectoceanhttps://www.respectocean.com/400.54.859.18740.060.58
68unreasonablegrouphttps://unreasonablegroup.com/360.5175.9660.080.81
69euclidnetworkhttps://euclidnetwork.eu/330.535.36.681170.070.65
70Founder Institutehttps://fi.co/410.545.577.671020.070.67
71KPMGhttps://home.kpmg/xx/en/home.html360.546.238.5690.070.73
72time-planethttps://www.time-planet.com/fr260.545.499.02870.070.66
73sweephttps://www.sweep.net/370.558.514.92650.090.97
74onepercentfortheplanethttps://www.onepercentfortheplanet.org/520.564.5412.69750.070.55
75lesechoshttps://www.lesechos.fr/440.587.065.71170.080.84
76phenixcapitalgrouphttps://www.phenixcapitalgroup.com/310.585.4910.21940.070.66
77lacaserneparishttps://www.lacaserneparis.com/420.695.7416.16760.080.69
78startupbootcamphttps://www.startupbootcamp.org/200.695.3316.9770.080.65
79endeavorhttps://endeavor.org/590.74.5620.03630.080.56
80terresdecafehttps://www.terresdecafe.com/en/300.75.917.322120.090.77
81ctofrancehttps://www.ctofrance.com/280.7610.296.091400.111.21
82cereshomepagehttps://ceres.org/homepage550.774.9621.57740.080.61
83The Hoffmann Global Institute for Business and Societyhttps://www.insead.edu/centres/the-hoffmann-global-institute-for-business-and-society330.785.4712.072070.090.73
84Start Up Energy Transitionhttps://www.startup-energy-transition.com/390.78170.93360.151.88
85hello-tomorrowhttps://hello-tomorrow.org/490.824.3924.08910.080.56
86bonduelleenhttps://www.bonduelle.com/en/540.824.5124.95740.080.57
87ship2bhttps://www.ship2b.org/470.825.674.773340.10.81
88ebanhttps://www.eban.org/290.888.3117.931070.110.99
89undphttps://www.undp.org/340.897.5523.86540.10.89
90oneyoungworldhttps://www.oneyoungworld.com/410.924.9129.65630.090.61
91apcoworldwidehttps://apcoworldwide.com/240.987.118.792000.110.91
92sparknewshttps://www.sparknews.com/350.995.9121.042090.110.79
93aptarhttps://www.aptar.com/301.037.4728.63790.110.9
94lafrenchtechhttps://lafrenchtech.com/fr/101.096.9232.9770.110.84
95nordictalkshttps://nordictalks.com/381.095.733.321090.110.73
96keringhttps://www.kering.com/281.1510.2626.971070.141.21
97merciraymondhttps://merciraymond.fr/351.46.4952.19260.130.79
98heforshehttps://www.heforshe.org/fr421.629.0656.94290.161.08

Greenspector has been selected for the third consecutive year by the organization to participate and exhibit at ChangeNOW, the unmissable event and the biggest global event for the planet.

Find us on site in the “Accelerate the Ecosystem” area from May 19 to 21 at the Grand Palais Éphémère in Paris. We will answer all your questions. Do not hesitate to contact us to schedule an appointment!

Each of its websites and applications was measured using our Greenspector Benchmark Runner on an S7 smartphone (Android 8), allowing automated tests to be run.

Scenario details:
– Application loading
– Inactivity website in foreground
– Scroll
– Website inactivity in the background

Each measurement is averaging 5 homogeneous measurements (with a low standard deviation). The consumption measured on a given smartphone on a wifi type network may be different on a laptop PC using a wired network, for example. The cache is first emptied for each iteration.

Find out how Greenspector assesses the environmental footprint of a digital service.

CAPTCHA and digital sobriety

Reading Time: 3 minutes

Security is an essential part of responsible digital. It is not uncommon to wonder how to protect your site, especially when you allow the possibility of sending content from your website: form (in particular contact), comments, etc. We know that a good part of the activity on the web is not due to humans (How much of the internet is fake?). Nobody wants to undergo an injection or other malicious act via their website.

At the end of the 90s, a miracle solution appeared in the form of CAPTCHA. Today, we find this component almost everywhere. You may need to copy difficult-to-read characters, click on photos with different elements, or click on a box to confirm that you are not a robot.

But what about its environmental impact? How to reconcile it with digital sobriety? That’s what we’re going to see here!

Looking for the best solution

The CAPTCHA meets the need to secure the data submitted by Internet users on your site.

The problem is that this way of doing things, among others with reCAPTCHA, is often laborious for users. Additionally, the user journey is longer, which increases the environmental impact of digital services when it does not result in abandonment altogether. Especially for users with disabilities who may find it impossible to complete the task. Not to mention the additional requests (CSS, JS and other iframes) necessary to integrate this type of component into a page.

Thus (and this is an essential point of responsible digital), the search for the soberest CAPTCHA takes accessibility into account first.

The accessibility of CAPTCHAs is a recurring problem, and there are many solutions. The main watchword here is not to use CAPTCHAs. Thus, form security should no longer be the responsibility of users. The subject has been previously discussed, among others at Orange.

There are several possibilities:  

  • Identify the entry time to exclude entries that are too fast
  • Use a filter (regular expression or other) to identify suspicious responses 
  • Randomly add a question that a bot will not necessarily be able to answer (“Which animal is barking?”, “How much is one plus one?”, “How many d’s in pudding?”, etc.). By leaving the possibility of refreshing the question in case of difficulty for the user.
  • The honeypot (to which we will return)

In the end, it is the honeypot solution that seems the most adequate in most cases. Detailed elsewhere on a Canadian government site, it consists of adding a hidden field in the form concerned. This field should be set to be filled out only by bots. It does this by hiding it from users and assistive technologies while giving bots code elements that make them think it’s a required field. This means that when validating the form, responses with this field filled in should not be taken into account. While the honeypot requires some thought for flawless implementation, it remains very light and elegant because it keeps the focus on the original goal: to prevent bots from sending data through a digital service. Rather than impacting the user to ensure that he is not a robot, we leave the user journey intact to focus on bot detection.

Conclusion 

The example of CAPTCHA proves to be representative of a responsible digital approach. In order to improve the security of a digital service, we are first interested in the accessibility of possible solutions (the free and widely used solution not being here again necessarily the best) to finally ensure via digital sobriety that the chosen solution does not degrade the environmental impact of the service.

Let’s meet at the Orange Innovation Lab at Viva Technology on June 15 and 16, 2022

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Greenspector will be present for the fourth time at the Viva Technology 2022 event on June 15 and 16, within the Orange Innovation Lab. We are proud to have been selected by Orange, one of the event’s partners for the second time.

With more than 26,000 participants in person, 114,000 online, 8,000 startups and 149 countries represented, Viva Technology is the unmissable digital innovation event for startups and investors. The Orange Lab is part of the event’s DNA. It is a place of exchange, innovation and meetings between industries and startups.

After the 2018 edition, an opportunity for us is to present our digital services sobriety solution and its benefits in terms of performance, user experience, and reduction of environmental impact. We will also present our Digital Sobriety Certificate. The Digital Sobriety Certificate allows you to verify, evaluate and certify the sobriety of your applications and websites.

Thierry LEBOUCQ, President of Greenspector: “After winning the Orange Award at the Mobile World Congress 2018, it is a source of pride to be once again chosen by Orange to represent the energy efficiency dimension of digital services during this 2022 edition of VivaTechnology. Several collaborations have allowed teams to work together on digital projects. Collaboration in R&D made it possible in particular to describe a methodological guide on the Life Cycle Analysis of software (ECOLOG project) based on a use case in a smart home context. Since then, our partnership work has focused on mobile and web projects with high business value. Integrating the control and improvement of resource consumption into projects becomes a competitive advantage for Orange. And by integrating this dimension and Greenspector into its methodology,… Orange is going Green”

Meet us on-site at booth J11, from Wednesday 15 to Thursday 16 June. We will answer all your questions. Contact us now to schedule an appointment. Are you a partner of the event and want to assess the environmental footprint of your digital service? Contact us.

Greenspector is selected for the 3rd consecutive year at the ChangeNOW event on May 19-21, 2022

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We are proud to have been selected for the third consecutive year by the organization to participate and exhibit at ChangeNOW.

With more than 1,000 solutions, 400 speakers, 120 countries and 800 investors, ChangeNOW is the unmissable event and the biggest global event for the planet. An opportunity for us to present our sobriety solution for digital services and its benefits in terms of performance, user experience and reduction of environmental impact. We will also present our Digital Sobriety Certificate. The Digital Sobriety Certificate allows you to verify, evaluate and certify the sobriety of your applications and websites.

On this occasion, we are pleased to partner with Treebal. They will testify on the support for the eco-design of its mobile application by Greenspector, on our stand on Friday 20th at 2 pm. We will answer the question together: How did Treebal assess the environmental impact of its eco-responsible messaging application with Greenspector?

Find us on site in the “Accelerate the Ecosystem” area from May 19 to 21 at the Grand Palais Éphémère in Paris. We will answer all your questions. Do not hesitate to contact us to schedule an appointment!

Digital sobriety for more resilience

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A weak industry

The Covid-19 crisis has made visible weaknesses in the world of digital and electronics: an interdependence of economic and technical systems. The 2020 confinements led to a drastic reduction, or even a halt in the production of electronic circuits in China, impacting worldwide production (Example of the iPhone 13 and its stock shortages).

But the Covid-19 pandemic is not the only cause that has impacted the supply system. At the beginning of 2021, Taiwan was affected by a drought, another important place of production of electronic circuits, and this contributed to reinforcing the shortage already initiated.

Health crises and environmental crises can also be accompanied by geopolitical crises and wars. The war in Ukraine, for example, has lifted one more of the weaknesses in these complex supplies: risk in the production of neon lights, necessary for the manufacture of chips. These neon lights are mostly produced in Ukraine.

 

Sobriety is one of the resilience solutions

We can expect a resilience solution from the electronics industry through relocations, however, some solutions (relocation of material extraction) are difficult to visualize. In the same way, “digital sovereignty” would not be the solution to this problem, or in any case, it would “only” better deal with the dependency on server hardware.

Sobriety is primarily seen as a way to reduce one’s environmental footprint. It is true, but it also has the advantage (in the context of reducing the environmental impact) of extending the lifespan of equipment, reducing the consumption of resources (CPU for example), optimizing the capacity of the equipment…

Digital services and electronics are becoming more dependent on one another thanks to Sobriety benefits. Making digital soberer would therefore limit the impact of these crises.

Make no mistake

Although much discussed in the digital world, digital sobriety has still not been implemented enough. Its implementation costs are still being discussed, as well as its greater impact on hardware than on its use. It seems that endless debates continue on the network’s impact (focusing on energy and not CO2, disregarding global problems, etc. ). There are as well as counterarguments on whether it is necessary to optimize the CO2 impact of our solutions since we have low-carbon energy in France.

Dismissing the digital sobriety approach on the pretext of its drawbacks means not fully taking into account the place of digital technology in our world. Above all, it means continuing to develop tools that will potentially not work given their lack of resilience.

Allowing the operation of digital services on “low-end” equipment and limited networks is, for example, an approach that goes in the direction of digital sobriety. But this is only the beginning of a real process of sobriety. The road is long, and unfortunately, the crises are already here.

There can be no doubt that sobriety is essential in our young digital world

EcoAct and Greenspector support France Télévisions in the decarbonization of its new media NOWU

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Press release

Paris, January 25 2022 — EcoAct, an Atos company, and Greenspector, a member of Scaler, the Atos Accelerator, that supports startups in their international development and fosters customer innovation, have been chosen by France Télévisions to assess and optimize the carbon impact of the website of its new media NOWU.

This digital editorial offering aimed at 15–25-year-olds was designed with energy efficiency in mind, with a low-carbon strategy and the integration of eco-design principles.

By combining their expertise, the two partners supported the eco-design and production of this public digital media, thanks to EcoAct’s 15-year strong experience and consultancy expertise in decarbonization strategy, and to the expertise and measurement solution from Greenspector, specialist in reducing the environmental impact of digital applications.

Carbon impact considered from the beginning of the project

To ensure the optimization and reduction of its carbon impact, EcoAct and Greenspector established a benchmark of best practices in low-carbon media and then calculated the carbon footprint of the project. At the launch of the project, the media’s carbon footprint was estimated at 74 tons of CO2 equivalent (this is, for example, 37 round trips from Paris to New York) and will be monitored over time as the service develops. Greenspector also studied the level of eco-responsibility of the media site, thanks to Greenspector’s digital sobriety certificate. NOWU was the first media to achieve a good result: an eco-score of 61/100, which corresponds to the bronze level.

Long term support

Thanks to these initial in-depth analyses, EcoAct and Greenspector were able to identify reduction levers for both the creation of the platform and its use, in addition to awareness-raising and training activities, combined in a concrete action plan with an ambition which was consistent with the objectives of the Paris Agreement.

“Eco-design was integrated from the very conception of the NOWU website. Right from the start, the digital team implemented best practices, including energy and resource consumption simulations which were developed according to use cases as close as possible to user behavior to detect potential overconsumption on the website. Our partnership with EcoAct has allowed us to better project the carbon impact of the project to make NOWU a benchmark in green media by design.” Thierry Leboucq, President of Greenspector.

“EcoAct is delighted to have been able to contribute to the implementation of a decarbonization strategy for a media that aims to raise awareness of sustainable development issues among young people. And Greenspector, thanks to its expertise in digital, has been a real support in the development and deployment of this strategy.” Yann Josse, Senior Business Manager, Public Sector at EcoAct.

“France Télévisions is proud to respond to the need for strong commitment from the younger generation with its innovative NOWU medium, which proposes concrete solutions to act in favor of the Planet. Together with EcoAct and Greenspector, we have taken up the challenge of offering young Europeans the authentic experience of a more sober and eco-designed digital platform, which combines raising awareness of the issues they care about with reducing resources consumption and their own carbon impact.” Gautier CURTIL, Director of Offerings – NOWU, France Télévisions.

About d’EcoAct

EcoAct, an Atos company since October 2020, is an international sustainability consultancy and project developer that supports companies and organisations by providing the most efficient and holistic solutions to effectively meet the challenges of climate change. Founded in France in 2006 by Thierry Fornas and Gérald Maradan, EcoAct has offices in 7 countries and 3 continents across the world (Paris, London, New York, Barcelona, Montréal, Munich and Embu in Kenya).
With a team of more than 160 experts in decarbonisation strategy, EcoAct enables managers and their teams to transform their business model and reduce their carbon emissions while driving commercial performance. EcoAct’s core purpose is to inform and lead sustainable strategies that create value and benefit its clients as well as the climate, and the environment. EcoAct is a CDP Gold Partner, a founding member of ICROA, a strategic partner in the implementation of the Gold Standard for the Global Goals and reports to the UN Global Compact.

www.eco-act.com

About Greenspector

Member of the Atos accelerator for startups – Scaler– Founded in 2010, Greenspector is a French pioneer in digital responsibility. Its technological innovations are made available to professionals via SaaS software tools and expert services. Those technologies help reduce mobile application and website environmental impact, improve performance, and enhance the user experience. Within the company’s software information, fleets of smartphones and connected objects, better purchased and better managed, see their lifespan extended, which reduces the cost of ownership and the environmental impact.

www.greenspector.com

About NOWU

NOWU is a media created in September 2020 as part of the France Télévisions group. It is an interactive media that offers the younger generation of 15–25-year-olds the keys and tools to understand and take part in the fight against global warming. With an optimistic and guilt-free tone, NOWU’s content is divided into three main areas: content to ACT, content to BE INFORMED, and content to GET INSPIRED.

www.nowuproject.eu

Press contacts :

EcoAct
Lorraine Brucker-Romac | lorraine.brucker@looksharp.fr | +33 (0)1 81 80 95 10
Léa Petit | lea.petit@looksharp.fr | +33 (0)1 81 80 95 14 

Atos
Laura Fau | laura.fau@atos.net | +33 (0) 6 73 64 04 18 

Greenspector selected for LVMH’s La Maison des Startups program at Station F

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Greenspector has been chosen to participate in the 7th season of LVMH’s La Maison des Startups program at Station F.

Since 2018, LVMH’s accelerator program La Maison des Startups is located in Station F – Paris. Station F is the world’s largest startup incubator and welcomes 50 international startups each year. The co-design program aims to accelerate collaboration between LVMH Group companies and innovative startups.

The mission of the LVMH Accelerator Program is to “start conversations between our talents and our entrepreneurs, so these could blossom into wonderful collaborations..

“We are proud to have been selected for this 7th season of LVMH’s La Maisons des Startups program. Greenspector has already had the opportunity to work with the LVMH Group and the Maison Dior on impact measurement and evaluation. The goal of the House of Startups is to accelerate collaboration between its Houses and startups related to the luxury sector. Digital activities are becoming increasingly important for events and business aspects, for the Group’s various Houses and in general in the luxury and fashion sectors. Its impact tends to grow with its audience. Therefore, to see organic growth in digital uses, digital services must take their “share” of responsibility and reduce their environmental impact“, says Thierry LEBOUCQ, Chairman of Greenspector.

The 7th promotion includes five other startups in the Sustainability category, demonstrating a growing commitment to societal and environmental issues. This is the largest contingent since the program was created.

Greenspector wins the “Digital Sobriety Award” at the Mobility for Business 20

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Greenspector took part for the fourth consecutive year at Mobility for Business 2021. On the occasion of this exhibition dedicated to mobile solutions and applications, Greenspector won the “Digital Sobriety Award” of the Mobility Awards.

The Mobility Awards aim to distinguish the best achievements, the best products and the most innovative approaches to professional mobility. This award recognises our achievement: the Digital Sobriety Certificate.

The Greenspector team is proud to receive this award, which recognises the excellence of our solutions for a more responsible digital world, which have been adopted by our customers for several years now. The context of business mobility is particularly close to our hearts. Adopting a digital sobriety approach in this context means meeting CSR challenges. But it also contributes to performance (faster business applications, satisfaction of agents in the field), and it enables savings (more durable terminals have a lower TCO). Everyone wins: the environment, the users, and the IT department’s budget,” says Thomas Corvaisier, CEO of Greenspector.

What is the Greenspector’s Digital Sobriety Certificate?

Greenspector’s Digital Sobriety Certificate rewards the eco-responsibility of companies on consumer or business applications that have proven their good level of sobriety.

In particular, it ensures that the application’s resource consumption on the terminal is compatible with the business challenges: battery life, application speed, CO2 footprint. The certificate thus makes it possible to reward progress and encourage internal and external teams to produce more energy-efficient applications.

Greenspector’s Digital Sobriety Certificate already adopted by our customers:

Do you want to evaluate the level of sobriety and performance of your (mobile or web) application? Please contact us!