Air France – Benchmark
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Success story
Air France – Benchmark
Stakes
User retention
Quality service
Position yourself on the market to prioritize progress
In a highly competitive world, it is important to know the strengths and weaknesses of your own mobile applications. It is equally important to know how those of competitors behave. Are they more or less fast, more or less heavy? Can the difference decide the user to change the application?
Results
Methodology
Benchmark of 12 applications in the sector (air, rail, road) on the Performance and Sobriety axes.
“App Scan” diagnosis of the Air France application throughout the user journey.
About the GREENSPECTOR offer
App Scan
Master the user experience in mobility
Specificities