Air France – Benchmark

Reading Time: 2 minutes

Success story

Air France – Benchmark

Stakes

User retention

Quality service

Position yourself on the market to prioritize progress

In a highly competitive world, it is important to know the strengths and weaknesses of your own mobile applications. It is equally important to know how those of competitors behave. Are they more or less fast, more or less heavy? Can the difference decide the user to change the application?

Results

  • Identification of strengths and weaknesses in relation to best practices in the sector.
  • Identification of areas of progress to improve user satisfaction.

Methodology

Benchmark of 12 applications in the sector (air, rail, road) on the Performance and Sobriety axes.

“App Scan” diagnosis of the Air France application throughout the user journey.

About the GREENSPECTOR offer

App Mark

Know your app better, compare yourself

  • You give us a list of applications
  • We evaluate these applications from the PlayStore
  • Automatically, with each update
  • According to our benchmark methodology
  • You see the results in your dashboard in SaaS mode

Specificities