Air France – Benchmark
The Air France-KLM group’s customer relations relies heavily on the applications made available by its digital management. Beyond the comments left by users, how do you know if the application meets expectations in terms of performance and consumption of resources? Is it at the market level? And if so, what are the priority areas for improvement?
Position yourself on the market to prioritize progress
In a highly competitive world, it is important to know the strengths and weaknesses of your own mobile applications. It is equally important to know how those of competitors behave. Are they more or less fast, more or less heavy? Can the difference decide the user to change the application?
Benchmark of 12 applications in the sector (air, rail, road) on the Performance and Sobriety axes.
“App Scan” diagnosis of the Air France application throughout the user journey.