Application Treebal – App Scan

Reading Time: 4 minutes

Success Story

How did Treebal assess the environmental impact of its direct messaging application?

The situation

Treebal is an instant messenger that helps reforest the planet. Treebal thus represents an eco-responsible and ethical alternative to traditional media. Treebal called on Greenspector to validate the results of its eco-design approach implemented since the start of the project and to identify areas for improvement.

The Challenge

The eco-design of a digital service is an ongoing process. Pay attention and take into account improvements over time. All this is based on reliable measurement of both the most frequent functional routes or the places where we often pass, measured in lab mode but as close as possible to the conditions of use. This measure makes it possible to identify actions for improving / simplifying / correcting functional, technical, ergonomic, graphic, and content based on sobriety and performance indicators. This approach also makes it possible to communicate on a result obtained according to a standardized measurement approach and to be part of an objective of reducing the impacts of digital technology.

Les enjeux :

  • Ensure that the eco-design efforts of the web application have been effective
  • Check the environmental impact of the web application
  • Put the digital core-product in phase with the “ecological” project and the values of the company

The solution

  • Measurement campaign on smartphones using Greenspector technologies. Automation of user journeys, iterative execution, and measurement, and analysis of metrics (energy, data, etc.) by our consultants.
  • Advice and recommendations for going further in eco-design, based on the measurements.
  • Carbon impact projection according to our complete model.

Antoine Jaury, Digital Sobriety Consultant

Greenspector Expert Focus

– What did the performance resource audit (App Scan) of the Treebal project consist of?
The performance resource audit (App Scan) of the Treebal project consisted of a campaign to measure the consumption of resources of the Treebal application on the Android platform in order to assess its current quality and identify the most vulnerable parts. more consuming. On the most consuming parts, we have carried out in-depth studies in order to understand what could be the causes of these behaviours and to suggest business, UX, UI, and technical improvements to the client in order to aim for a more sober and efficient application.

– What important point has been identified via the Greenspector solution?
The measurement campaign carried out enabled us to highlight the consumption linked to each of the functional areas and thus to highlight the consumption linked to media sharing (GIFs and photos). Thus, in view of the consumption associated with these functionalities, improvements targeted at the business needs of these parts (example: sizes of the images required), the design of these parts (example: by limiting the user journey to the essential to limit the network exchanges), and on the technical implementation will have a strong impact on the application for adaptation efforts that are limited because they are very targeted. We were also able to position the efficiency and sobriety of the launch of the application in terms of performance and energy consumption. Design suggestions could therefore be made in order to make this mandatory step for the user faster and less impacting on the battery, a significant improvement for a first impression of the application.


  • Treebal obtains the Greenspector Digital Sobriety Certificate at the “Bronze” level for its application.
  • The results of the eco-design efforts carried out by the Treebal team have been verified by measurements.
Bronze Level

Let’s improve your digital service sobriety!

Do you want to assess the environmental impact of your digital service? Do you want to obtain the Greenspector Digital Sobriety Certificate?