Orange – App Scan
Measurement of the environmental gain of the “Eco Filter” Instagram filter
Orange has developed an Instagram filter called “Eco Filter” with Publicis Conseil. This filter should make it possible to reduce the size of the photos and videos exchanged on the social network, the objective is to reduce the associated carbon footprint.
It sounds like a good idea, but before making this filter available to users, Orange wanted to check two things:
1.Check that the filter provides an end-to-end gain, without undesirable side effects
2.quantify the order of magnitude of the gain
Measure the resource consumption on real mobile devices, from publishing to viewing a story, with and without filter in order to quantify the impacts.
Deduce the environmental gain generated by its use
Environmental impact assessment
– App Scan measurement campaign by our consultants, on the user journey of a publication of a photo and video story with and without filter (measurements of the size and energy of the media, the size of the data exchanged on the influencer side and follower).
– Additional measurements carried out to verify the size of the media under various conditions on Android devices (several models of the Samsung, Huawei, Sony, Xiaomi, Fairphone) and Apple brands.