Les benchmarks réalisés par Greenspector évaluent l’efficience, l’impact environnemental et la performance des applications mobiles et des sites web.
Les constats détaillés qui en ressortent permettent à une marque de prendre connaissance de ses forces et faiblesses, mais aussi de se situer par rapport à la concurrence.
Résultats
Positionnement des canaux mobiles par rapport à la concurrence
Identification des bonnes pratiques à généraliser dans le Groupe
Méthodologie
Mesures de performance et d’efficience en laboratoire permettant d’établir deux benchmarks, l’un pour les sites web et l’autre pour les applications mobiles.
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